A partnership isn’t valuable merely because it has the potential to be valuable. We err if we assume potential is destiny. In fact, most of a partnership’s success is based on our own human efforts—our combined vision, made real by our mutual inputs and nurtured by our human relationships. It’s a process of giving, investing, contributing, and combining what we have to create synergistic results.

Over the years we have come to understand why some partnerships flourish and some wither and die on the vine. This final article summarizes some of the “shoulds” and “should-nots” of forming an alliance. Let’s start with the should-nots.

MOST COMMON REASONS PARTNERSHIPS FAIL:Inappropriate team membership. Failure to address internal/external partnership issues. Inability to create a Win-Win Orientation in building common platforms. Failure of internal departments to support organizational partnership due to self-interest. Lack of internal partnerships, resulting in poor crossfunctional coordination.